What is the purpose of the QR-Code?

03 June 2022

To meet the growing demand from all stakeholders for more transparency and to improve the quality of the communication around the label, we have added an individual QR code to each label. Thanks to this code, the company can now publicly communicate its level of ambition, its reduction plan and the climate projects it is supporting. 

The QR-code also gives access to the Validation Statement issued by Vinçotte after the process audit, which guarantees the validity of the label.